You've devoted time and energy to refining your ideas and your content so that they're distinctive. Toolie can help you "get your ideas O.U.T." and make them visible and profitable.
Organized, Unified, and Transformed (O.U.T.)sm
It's Time to Get Organized: Do You Know Where Your Files Are?
As an idea person, you've no doubt created content in a variety of formats: books, speeches, articles, and training programs, to name a few. Now that you're ready to expand your territory, do you know where the raw materials for your existing content are? If you're not the person who actually did the production of the materials, you may not know the answer to these questions. But to properly assess where you are, we need to locate, organize, and properly store these valuable assets so that we can reuse them.
Let's Unify the Message So That We're Consistent
It is comparatively easy to come up with ideas; it's more challenging to unify them into a coherent whole that your target audience can comprehend and grasp. By first identifying the unifying principles in your content, we can begin to organize them into products and services that make sense to your target market. Adding trademarks and copyrights are a natural follow-on step, and Toolie has the legal contacts who can explain what's possible and appropriate for protecting your intellectual property.
Transformation Isn't Just for Your Mind
We can transform your content too, from good to better to best. For example, are you thinking about revamping that speech? Once we have established your unified message, we can look for ways to build out the speech, freshen the perspective, add some visuals that keep your audience focused. Toolie's Map Room, available to clients of the program, has a wealth of information on over 100 content packaging and delivery options, along with the vendors who can help bring your ideas to fruition
Take the first step by contacting Toolie to set up a Content Opportunity session describing where you'd like your business to go.